Nitro Components

Game dynamics drive participation.

Companies like Comcast, NBC, LiveOps, Warner Bros. and USA Network are using Nitro with their employees, fans and customers to increase participation, engagement, content creation and consumption, time on site, visit frequency, loyalty, brand affinity and revenue.

Nitro's flexible architecture enables our customer's engineering teams to get up and running quickly, while our powerful administration tools empower the site production and marketing teams with real-time control over online user behavior.

Nitro drives participation with:

Actions	Your users are talking to you through their Actions on your website, applications, games, etc. You should be listening, and responding in real time with messaging and incentives to get them to do more of the things that bring you value: posting, inviting, rating, reviewing, subscribing, purchasing, friending, listening, watching, sharing, etc. Use the Nitro APIs to instrument your website and track these user Actions.
Challenges Trophies Badges Achievements	Challenges give people missions to accomplish and then reward them for doing so. Challenges give people goals, and people love having goals, they love feeling like they're working toward something. Use the Nitro Admin UI to configure Challenges based on the Actions that you're tracking, and reward your users for reaching milestones. Then let them show off their Trophies to all their friends with the Nitro Trophy Case Widget.
Points	People love points - they love to earn them and to achieve them. This makes them incredible motivators. Create as many different categories of points as you like, so you can reward users across multiple dimensions. Then use them as status indicators, let your users spend them to unlock access to content, and enable them to spend points on virtual goods & gifting. Also create Premium Points that can only be purchased, and sell virtual goods for real money, turning on a new incremental revenue stream. You can also use points to implement Participation & Engagement Scoring. By assigning point values to the various actions that users take on your site, even if you never display the points to users, you are effectively giving them a participation score, which indicates their value to you. You can then use this score to drive your customer segmentation and marketing efforts.
Levels	Levels are an indicator of hitting a milestone, a stage of accomplishment in a community, and that an individual should be afforded a certain amount of respect and status for their accomplishments. Set point thresholds so that users can automatically level up based on their participation, or use our APIs to directly set user levels. Use levels to indicate status and also to control access to content on the site.
Leaderboards	Every game ever made has a high-score table. They're aspirational, they're fame, they're your name in lights. They're also "how am I doing" against my friends and against everybody else. Use the Nitro APIs to create leaderboards on any Action that you're tracking, so you can use competition to drive valuable behavior.
Virtual Goods Virtual Rooms Avatars	When people create something, they love it, because it's uniquely theirs and it expresses their individuality. Virtual Goods give your users a place to spend their points, a reason to want to earn, a way to buy each other gifts, and a way to self-express. Nitro comes with an Avatar System and a Virtual Room System. You can also turn on virtual goods as a revenue center by selling your users virtual goods for real dollars. Nitro's virtual goods widgets accept credit cards, Paypal, mobile phone payment and offers, and we rev-share all profits with our customers. All you need to do is drop our widgets into your site and get your customers to care, and we handle the rest.
Groups	People love affiliating with something bigger than just themselves - use Nitro's Group functionality to enable your users to join one or more groups to collaborate and compete.
Competitions	Competitions enable your users to challenge each other to get the high score at some activity. Once everyone has done the activity, the user with the highest score wins a reward while all the losers get a consolation prize. This is great for "multiplayer-enabling" one-player games and other single user experiences. For example: "I just scored 100 points at Asteroids, I dare you to beat that!"
Notifications	When implementing an incentive and reward system, real time feedback is critical to reinforce the desired behaviors. Use the Nitro Notification module to message your users in real-time, in the browser, in response to their actions on your site. Configure styling, triggers and frequency, all from the Admin UI. So now your production team has the ability to message your users, on your site, in real-time, based on their activity, without having to go through engineering.
Social Media Facebook Twitter	SocialLink is how Nitro connects your site with social networks like Facebook and Twitter. Utilize the power of these social networks to drive content consumption and customer acquisition. The Connector widget enables you to reward your users for posting messages with certain content, following or liking accounts on Twitter and Facebook, and sharing links that get a lot of click-throughs/conversions. It also enables your users to opt-in to automatically broadcast their achievements to Facebook and Twitter, always with links back to your site - turning your users into your viral marketing team.
Trivia	Enable your users to earn points while demonstrating their knowledge. Nitro's Trivia Module enables you to quickly create new, multiple-choice trivia games on any topic you can imagine and embed them in your site. And you don't even have to do all the work, you can have your users submit and rate questions for you!
Poker	Your users can earn and burn points (depending on how good they are!) against each other in a real-time, multi-player Poker game. The house takes a cut of every hand, providing a constant removal of currency from the economy.
Comments	Want to enable your users to leave comments for each other? Nitro can power a comment wall so that your users can share their thoughts.
Friends	Sometimes you just want to compete or collaborate with your friends, rather than the entire site. Nitro can track your users friend relationships, including managing invites & accepts, and can then use this information to filter leaderboards, newsfeeds, etc.
News Feeds	Surface and cross-promote all the content and activity on your website using the Nitro News Feed. The News Feed is a great way to indicate activity and encourage exploration and social connections.
Toolbar	The Nitro Toolbar is the fastest way to integrate Nitro into your site. Display all user-facing information to your users off a persistent toolbar that appears on every page of your site, including their point balance, level, avatar, trophies, and more. The Toolbar can be installed in minutes, and can be customized with your own content.

Learn about the results that Nitro is delivering...